Promoter of failed Fyre Festival pleads guilty to fraud

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“I grossly underestimated the resources that would be necessary to hold an event of this magnitude,” he said. “In an attempt to raise what I thought were needed funds, I lied to investors about various aspects of Fyre Media and my personal finances. Those lies included false documents and information.”

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The festival was promoted as “the cultural experience of the decade,” an ultra-luxurious event on the Bahamian island of Exuma over two weekends last April and May. It was promoted on social media by Kendall Jenner, Bella Hadid, Emily Ratajkowski and other models and celebrities coaxing people into buying ticket packages ranging from $1,200 to over $100,000.

Customers hoping to see Blink-182 and the hip hop act Migos arrived to learn music acts were cancelled. Their luxury accommodations and gourmet food consisted of leaky white tents and cheese sandwiches. Customers lashed out on social media with the hashtag #fyrefraud.

A lawsuit filed in Los Angeles called the festival “nothing more than a get-rich-quick scam.” It said the festival’s inadequate food, water, shelter and medical care left attendees stranded on a remote island in a “dangerous and panicked situation.”

As part of his plea, McFarland also admitted raising money for the festival by giving a ticket vendor false information about Fyre Media’s financial condition last April to induce the vendor to pay $2 million for a block of advance tickets.

McFarland and his attorney, Randall Jackson, declined comment outside court.

McFarland has been free on $300,000 bail since his June arrest. Sentencing was set for June 21.

Larry Neumeister, The Associated Press