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(Emergency Management Logistics Canada)
3-2-1 CONNECT

Emergency Management pilot project in central Alberta

Jan 12, 2023 | 10:51 AM

The central Alberta region has been identified as one of two pilot sites for a comprehensive emergency management project designed to strengthen regional partnerships, build local capacity, and enhance community resilience.

Red Deer based Emergency Management Logistics Canada has partnered with the Salvation Army Emergency Disaster Services (EDS) to fund a three-month pilot project entitled 3-2-1 CONNECT, which officials say is designed to achieve the broad objectives of the United Nations Sendai Framework and Canada’s new Humanitarian Workforce, by adopting a “whole of society” approach to disaster risk reduction.

EMLCanada co-founder, Scott Cameron, notes “there are already strong relationships between emergency management organizations here in the central Alberta region to build on. This pilot project will use a community development approach to further engage local businesses and community organizations and position the area as a leader in the adoption of an innovative, new approach to emergency management logistics.”

For organizations like the Salvation Army and other NGOs that are part of Canada’s new Humanitarian Workforce, “having access to current information about local businesses and community organizations on a platform like EMLCanada can make a huge difference in our ability to deploy resources, and tap into local knowledge, products, services, and supports,” said Dan Millar, Acting Territorial Director of EDS for Salvation Army in Canada and Bermuda Territory.

Officials say the Alberta Emergency Management Agency (AEMA) is also interested in monitoring the progress of this pilot project. According to Stephen Lacroix, Managing Director of AEMA, “the success of this pilot project in central Alberta could pave the way for other regions across Alberta and significantly improve the Province’s ability to tap into local resources to support larger-scale activations such as fires and floods that we have experienced in the past.”

According to officials, resources dedicated to this pilot project will be used to reduce business fees to create profiles on the EMLPlatform, and eliminate fees entirely for local community organizations.

Scott Robinson, CEO of the Red Deer and District Chamber of Commerce notes, “the EMLCanada program is already grounded in a business model designed to keep participation fees low. This pilot project is positioned to make a huge difference for local businesses to be ready to support any future disasters with products and services immediately available and accessible.”

Emergency Management Logistics Canada is a Red Deer based innovation created by co-founders Scott Cameron and Pauline Mousseau. Incorporating community development expertise with front-line emergency management experience, the duo launched a directory-based platform to help build local capacity and enhance community resilience while addressing the broader federal and global goals to engage the “whole of society” in emergency and disaster management.