By Nature Conservancy of Canada

"time to give back" to the environment

Donations to Nature Conservancy of Canada on Giving Tuesday will be matched

Nov 24, 2020 | 4:15 PM

On Tuesday, December 1, Canadians have a chance to double their impact for nature. On Giving Tuesday, any gift to the Nature Conservancy of Canada (NCC) will be matched.

Giving Tuesday is an opportunity to give back to nature since nature has been there for us, especially during COVID-19. NCC is announcing a one-day-only match program giving people and businesses an opportunity to stretch their contributions even further, which is especially meaningful given today’s economy.

Every dollar donated to NCC on Giving Tuesday will be matched by corporate supporters TELUS and Canadian Pacific . Canadian Pacific has previously supported NCC’s Jim Prentice Wildlife Corridor conservation project in the Crowsnest Pass in southern Alberta.

For many Canadians, our natural spaces have helped us cope with the COVID-19 pandemic. Our nature reserves, trails, rivers, streams, parks and green spaces have been so important for our mental and physical well-being. Spending time outdoors has given us positive feelings and an emotional boost from the uncertainty, isolation, stress and anxiety that we have felt in 2020. Even going on virtual hikes on NCC properties has allowed people to enjoy wildlife and the outdoors from the comfort of their homes.

“There is no doubt the pandemic has had a huge impact on people, but nature has been a powerful ally, helping us keep balance in our lives,” says Catherine Grenier, president and chief executive officer of the Nature Conservancy of Canada. “Just spending time in nature, a brisk walk and fresh air, can improve our immune systems, our concentration and our moods. We’ve never needed nature more!”.

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Despite the pandemic, NCC’s conservation work continues, and donor gifts are still hard at work. All donations to NCC help us conserve nature, from conserving land and fresh water, to restoring ecosystems. NCC’s conservation lands provide habitat for many of our country’s most endangered species. These places also provide benefits to local communities, such as flood control and recreational opportunities for people to get outdoors and connect with nature.

“With the help of companies and individual donors, the Nature Conservancy of Canada can work across the country in places where our conservation work can have the biggest impact on protecting native species and habitats. On Giving Tuesday, people can double their impact in protecting natural areas that will benefit us today and our future generations,” said Lynne Hately, Alberta’s Director of Development and Communications.

Donations in support of the Nature Conservancy of Canada can be made at natureconservancy.ca/donate.

The Nature Conservancy of Canada (NCC) is the nation’s leading not-for-profit, private land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962, NCC and its partners have helped to protect 14 million hectares (35 million acres), coast to coast to coast. In Alberta, 445,000 hectares (1.1 million acres) of the province’s most ecologically significant land and water has been conserved. To learn more, visit natureconservancy.ca.