Council sticks with current regulations for dynamic signs

No one proposed a change to the separation distance from one sign to another.

However, a proposal from Councillor Frank Wong to reduce the residential setback from 100 metres to 30 metres was defeated 6-3.

“If you have 300 metres between signs, then whoever’s already in the market is blocking out competitors or their fellow business people,” said Gerald Aucoin, Vice President of Libertevision West Inc., during a public hearing on Monday.

“Also, I think each property should be allowed to have a digital sign and it should be treated like any other signage. We have 100 levels of brightness. During the day, it’s brighter and at night we usually set them at 20 per cent. In the city of Grande Prairie, they put them right across from an apartment building and we put those down to five per cent. And because 300 metres is so great, you’re going to have more appeals, more variances and more people coming at you.”

Aucoin was the only person to speak during the public hearing.

Wong said his intent in looking at reducing the distance between signs and homes revolved around making it more fair for businesses along a stretch of Gaetz Avenue which goes roughly from the South Hill area to 19 Street.

by Josh Hall (Twitter: @Vancan19)

Council sticks with current regulations for dynamic signs

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