Moose Hide Campaign Day to be observed in Red Deer Friday

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It’s estimated that more than 80 victims went missing while hitchhiking on that stretch of road between 1969 and 2006, most of them women, and many of them Indigenous.

Last seen May 18

Missing: Amy Roan, 33, of Maskwacis

1h ago

at common ground garden

Moose Hide Campaign Day to be observed in Red Deer Friday

11h ago

Tara Sawyer

Olds-Didsbury-Three Hills MLA named to Premier Smith's cabinet

11h ago

“The campaign was initially focused on educating Indigenous and non-Indigenous boys and younger men to be more aware of the statistics involving missing and murdered Indigenous women and girls (MMIWG),” says Jamie Moore, administrative assistant at Red Deer’s Urban Indigenous Voices Society (UIVS).

“It really was about education, very grassroots, working with schools, and being there at community centres and events.”

Moore explains that typically, once seeing a presentation about the campaign, a person will receive a moose hide patch or pin to wear on their lapel as a sign of their pledge to spread the word and do better themselves when it comes to violence against any gender.

“The event is about more than just raising awareness. It’s about building connection too, and that’s because we can all be impacted by this. We can all play a part,” says Moore.

“When you’re young, maybe this isn’t something you think of or realize, so it takes members of community, whether it’s parents, aunties, uncles, and of course our elders, to make the movement bigger and more visible.”

It’s what Moore says is “a call to step up” for our youth, in order to effect positive change.

All are welcome at the event in Red Deer on May 22.

There will be smudge and prayer, guest speakers, singing and drumming, a group walk, and a potluck dinner. If attending, you’re encouraged to bring the necessities like a water bottle and a camp chair and blanket, plus drums and rattles, a feast kit (containers, plates, cutlery), a potluck item to share (not mandatory), and of course, if you have a Moose Hide Campaign pin already, wear it.

There are a limited number to be handed out at the event.

Finally, Moore noted that the Moose Hide Campaign Day is part of a series of events leading up to National Indigenous Peoples Day on June 21 — those being Red Dress Day (May 5), Moose Hide (May 14), and Blue Jean Jacket Day (June 6). There will be events happening locally for Blue Jean Jacket Day, and you can follow UIVS for more details in the coming days.