(ID 134990015 © Natee Jindakum | Dreamstime.com)

By rdnewsNOW staff

Red Deer D.R.I.V.E.

New economic development association launches in Red Deer

Jan 5, 2026 | 4:17 PM

Red Deer D.R.I.V.E., a new non-profit business-led economic development association dedicated to forming the region’s future prosperity, has been launched.

The initiative was created in partnership with the City of Red Deer and stands for Developing Regional Innovation, Ventures, & Entrepreneurship.

Those involved include community leaders, industry innovators, and municipal partners to benefit the local economy.

Key features of the initiative include:

• Business‑driven Leadership — Red Deer’s business community will play a central role in guiding strategic priorities and decision‑making.
• Enhanced Competitiveness — The organization will elevate Red Deer’s profile as a premier destination for investment, talent, and entrepreneurship.
• Measurable Impact — Performance will be tracked through transparent metrics such as job creation, investment attracted, companies supported and community growth outcomes.
• Membership Engagement — Local businesses are encouraged to join as members to help shape the region’s economic direction and benefits.

mayor hopes to meet housing minister this month

Alberta demands Ottawa back off on housing funding stripped from Red Deer

22h ago

Last seen Jan. 15

Missing: Courtney Cattleman, 17, of Maskwacis

Apr 02, 2026

eyes up

Air Spray training around Red Deer Regional Airport

Apr 02, 2026

For more information or to become a founding member, visit RedDeerDrive.ca.