Town asking residents to help shape the future of tourism in Sylvan Lake

Over the past six weeks, the Town of Sylvan Lake – in collaboration with destination development experts tante consulting inc. and Skipti Strategic – has undertaken public engagement and feedback collection to inform a 10-year Destination Management Plan (DMP).

Town officials say this long-term strategic plan is expected to guide tourism development in the community over the next decade.

Officials say the community has demonstrated a strong interest in tourism as a critical economic sector for Sylvan Lake, taking time to offer ideas and opinions on the future of tourism through in-person workshops, interviews, and a public survey that received more than 700 responses between January 31 and February 20, 2023.

The ultimate goal of the DMP, say Town officials, is to put the needs, wants, and concerns of the community at the forefront of tourism growth and management. The next step in meeting that goal is to connect with the community once again to discuss findings from engagement activities and to share potential solutions going forward, officials point out. It’s noted there will be a short presentation before opening up the floor for attendees to ask questions and share their feedback, to help refine the vision for the DMP.