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Federal Funding Support

Chamber to administer shop local campaign

Jun 24, 2021 | 3:17 PM

The Red Deer & District Chamber of Commerce is set to launch a shop-local campaign in central Alberta.

The effort is thanks to a federal shop local funding initiative created through a partnership between the Alberta Chambers of Commerce and the Federal Ministry of Small Business, Export Promotion and International Trade.

Officials say the funding will allow the Chamber to massively expand its efforts to encourage patronage of community businesses as in support of the economic recovery following the COVID-19 pandemic.

“It is important that we engage in activities that continue to promote consumer confidence and spending in the central Alberta region. This funding will allow us to highlight, bolster and raise awareness of the innumerable local businesses. We are incredibly excited to help tell the story and raise the profile of our local businesses to ensure they receive the recognition and support they deserve,” noted Rick More, CEO, in a press release.

The funding will support a variety of digital content, videos, social media visuals, radio and newspaper advertising that encourages consumers to buy from local businesses and support local restaurants and attractions.

“Throughout the COVID-19 pandemic, community chambers have truly been a lifeline for businesses,” says Ken Kobly, Alberta Chambers of Commerce President and CEO. “As we transition to reopening and recovery, we still have a long road ahead to rebuild our economy. This federal funding will help chambers do what we do best: support local job creators.”