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Town of Ponoka, Stampede Association sign joint Canada Winter Games sponsorship

Jun 27, 2018 | 9:38 AM

PONOKA- The Town and the Ponoka Stampede Association have signed a joint sponsorship agreement for the 2019 Canada Winter Games in Red Deer from February 15 to March 3, 2019.

The two sides have been working together over the past few months to finalize the details of their joint sponsorship.

“Our joint $50,000 sponsorship agreement gives the Town and Stampede Association valuable tourism and economic development opportunities to showcase the community of Ponoka and our western heritage to a national audience. That audience will include 20,000 visitors from across the country, 400 media reps providing coverage of the Games, and 3,600 athletes, coaches and managers,” says Ponoka Mayor Rick Bonnett.

Olympic speed skating champion Catriona Le May Doan will visit Ponoka this week as the Ponoka Stampede Parade Marshal on Friday, June 29.

The theme of this year’s Stampede Parade is the 2019 Canada Winter Games.

All 2019 Canada Winter Games corporate sponsors have also been invited to visit Ponoka this week.

The Town and Stampede Association will host ‘Ponoka Day’ for up to two days at the Winter Games Festival Pavilion during the Games.

Ponoka Day will feature eye-catching displays and fun activities that will showcase and celebrate the community’s western and agricultural heritage.

Another major benefit of the Winter Games being held in central Alberta is the transfer of knowledge that will occur, says Mayor Bonnett. “The Town will gain valuable knowledge that can be used to potentially host a large sporting event in our community at some point in the future. One way that we can gain that knowledge is by encouraging our community volunteers to get involved as Winter Games volunteers,” he explains.

To sign up as a volunteer, visit the Winter Games website at www.canadagames.ca/2019/volunteer or email volunteers@2019canadagames.ca.

“The Ponoka Stampede is proud to partner with the Town of Ponoka as joint sponsors of the 2019 Canada Winter Games,” says Ponoka Stampede Association President Blair Vold. “We’re excited by the many tourism and economic development benefits this joint sponsorship offers to the local community. It’s a way for us to give back to the Ponoka community for its support of the Stampede over the years,” says Vold.

The joint sponsorship ensured that Ponoka was selected as the final stop on the national MNP Canada Winter Games Torch Relay.

(Gary McKinnon – The Town of Ponoka)