Rogers falls short in communication with fans over Sportsnet price hike, prof says

Rogers fell short in its communication with fans over its significant price hike of Sportsnet+ Premium, a sport management professor says.

Rogers is raising the price of the streaming service starting Sept. 9, with the annual plan jumping from $249.99 to $324.99 and the monthly price rising from $34.99 to $42.99.

That means hockey fans who only subscribe for the nine-month NHL season will now pay more on the monthly plan ($386.91) than they would have previously paid for the full year.

By comparison, U.S. viewers can stream out-of-market NHL games via ESPN+ for US$11.99 a month or US$119.99 a year. International fans can access games through NHL.tv for US$14.99 a month.