Central Alberta Pregnancy Care Centre unveils updated brand
The Central Alberta Pregnancy Care Centre (CAPCC) has announced a refreshed brand identity, that it says showcases its continued dedication to providing compassionate care and support for individuals and families.
The updated branding, which officials say features a modern and hopeful colour palette, maintains the core mission, vision, and values that have guided CAPCC’s work since its inception.
“Colours are powerful communication tools—they influence our thinking, inspire decisions, and evoke emotional connections,” said Lisa Smith, Executive Director of CAPCC, in a press release.
“Our new logo and brand colours reflect our values. Orange expresses warmth, joy, and emotional strength, making our clients feel welcomed and supported. Cherry red conveys courage, determination, and love—qualities we see in our clients every day as they take brave steps toward positive change. And yellow represents sunshine, happiness, and optimism, reminding our clients they are treated with dignity and encouraged to embrace hope for their future.”


