Pfizer COVID-19 vaccine. (Canadian Press)

By rdnewsNOW Staff

Costs Of Vaccine Promotion

Alberta government offers advertising spending update on COVID-19

Sep 28, 2021 | 1:40 PM

In response to questions from some media outlets about how much the Alberta government has spent on advertising and other costs for COVID-19 and vaccine promotion, the following updated information has been made available:

In 2021-22, government officials say approximately $12.1 million has been spent to date on advertising, research and other communication costs for COVID-19 and vaccination promotion. In 2020-21, the Alberta government spent approximately $14.8 million and $1.5 million in 2019-20.

Officials say there have been numerous phases of COVID and vaccine campaigns, each designed to inform Albertans about the latest information on public health measures.

“There have also been specific sub-campaigns related to mental health resources, supports for seniors, regional ads aimed at specific communities, promotion of COVID-testing resources, promotion of Alberta’s contact tracing app, the COVID Loves campaign aimed specifically at Albertans under age 40, promotion of isolation supports, and encouraging support for local businesses,” reads a statement from the province on Tuesday.

Extensive advertising to encourage Albertans to get vaccinated is said to continue through the Sign Up, Show Up, Follow Up and other campaigns.

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“Together, all campaigns have made extensive use of online display, social media, television, radio, billboards and other print collateral,” the statement concludes.