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By rdnewsNOW staff

New Acre™ Project’s Silk® sponsorship

ALUS Red Deer County receives funding to help manage sensitive land

Sep 9, 2020 | 2:04 PM

ALUS Red Deer County will tackle riparian health and manage sensitive marginal land with help from new funding from ALUS Canada’s New Acre Project.

ALUS Canada announced a new, $100,000 New Acre Project sponsorship from Silk on Wednesday. They say the new funding will be directed to seven ALUS communities as part of the funding received every year from ALUS Canada.

Officials say this sponsorship will help ALUS support the management and restoration of 90 acres of farmland over the next seven years, to help improve water quality and watershed health, develop new habitat for wildlife and combat the effects of climate change.

“We are delighted that the Silk brand has chosen to team up with the New Acre Project to help deliver nature’s benefits on the working landscape, thereby improving the environment,” said Katherine Balpataky, who leads the New Acre Project as ALUS Canada’s Director of Corporate Partnerships and Business Development.

“ALUS Red Deer County is a very innovative ALUS community that plays an important role in the Western Hub, and I am happy that ALUS Canada is able to provide this additional funding thanks to a new NAP sponsorship from Silk. This funding will help advance ALUS Canada’s goals in the Western Hub, specifically in the ALUS Red Deer County community,” said Christine Campbell, ALUS Canada’s Western Hub Manager.

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The ALUS Red Deer County program has 107 participants, and 5,222 acres enrolled in the program (data as of March 31, 2020), and it continues to grow rapidly. ALUS Red Deer County has already received its share of the funding for year one.

“Silk has always worked tirelessly to be responsible in everything we do—from the way we bring food to your table to the way we take care of our planet. Our involvement in the New Acre Project advances our ongoing mission to support local communities and promote sustainable local practices, such as water conservation and helping pollinators, through our existing drought-resistant plants project,” said Geneviève Bolduc, Director Plant-Based Category at Danone.

New Acre Project will provide Silk with annual progress reports on key performance indicators, such as overall biodiversity gained, percentage increase in beneficial insects, nutrient retention for water quality improvements, soil organic carbon accumulated in restored marginal lands when planted in permanent cover and total standing biomass. Silk intends to share these reports publicly.