Travel Alberta invests $17 million to help restart industry
CALGARY, AB – Travel Alberta has announced a $17 million investment to help restart the province’s tourism industry hit by COVID-19.
Three new federal and provincial funding programs for Alberta’s destination management organizations and tourism businesses will address key areas of need identified in a recent survey.
$4 million will go to the Alberta Destination Management Organization (DMO) COVID-19 Operational Relief Program
– The joint funding program comes through a partnership between Travel Alberta and Western Economic Diversification Canada (WD). It will provide temporary operational funding to nine of Alberta’s primary DMOs serving the cities and Rockies.