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By The Canadian Press

Families Caught In Middle

Negotiations between province and ATA set to become advertising war

Sep 18, 2025 | 9:53 AM

A nasty standoff between the Alberta government and its teachers is set to turn into an advertising war.

Finance Minister Nate Horner’s office says it plans to soon release an ad campaign to push its side in the labour dispute.

The ad campaign aims to counter a campaign by the Alberta Teachers’ Association that has been ongoing for weeks.

Horner’s office says it’s still determining which mediums the ads will be on, how much they will cost and what day they will be launched, with details expected soon.

The province and the union haven’t met since last week to discuss a collective agreement for teachers at public, separate and francophone schools provincewide.

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The teachers’ association has set a strike deadline for October 6th.

Without an agreement on wages and how to address school overcrowding, teachers would hit the picket lines, disrupting classes for more than 700-thousand students.

The union says teachers have been sharing their perspective all summer through ads at movie theatres and on billboards.

(The Canadian Press)