(rdnewsNOW file photo)

By Josh Hall (Twitter: @Vancan19)

welcome / bienvenue

Red Deer ‘Welcome’ sign wins two national awards

Sep 30, 2019 | 9:23 PM

Two national awards have been given to The City of Red Deer for its south end welcome sign which was installed last February in the run-up to the 2019 Canada Winter Games.

The sign was recognized recently by the Sign Association of Canada and Sign Media Canada, winning best freestanding sign and best in show at the 2019 BOCSIes — the best of Canada’s Sign Industry Awards.

As described by The City, the sign features two parts, including, “a contemporary design that incorporates the words Welcome and Bienvenue. Metal beams and a curved metal ribbon guides motorists from the QE2 onto Gaetz Avenue on the south end of the city. The ribbons represent Red Deer’s connectedness and the river that flows through the community and the metal beams symbolize trees and nature.”

Julia Harvie-Shemko, The City’s Director of Communications and Strategic Planning, says the sign represents Red Deer as a vibrant urban centre.

“The sign helps raise Red Deer’s profile while welcoming residents and visitors alike, especially as our community is increasingly a chosen destination for large scale events such as the 2019 Canada Winter Games, Canadian Finals Rodeo, Hlinka Gretzky Cup and the 2021 World Juniors, to name a few,” she said.

St. John Paul II Outreach School

Third CASA Mental Health Classroom opens in Red Deer

3h ago

Multiple performances

Hunting Hills musical production of GREASE set for March 5-8

4h ago

Hunting in central Alberta

Alberta man pleads guilty to seven counts under Wildlife Act

7h ago

The total cost of the sign was $746,200, 30 per cent lower than the budgeted amount of $1,067,000.