Central Alberta Tourism Alliance launching new website
Growing tourism throughout the region is the goal behind the Central Alberta Tourism Alliance’s launch of a new website in 2018.
Jerry Pratt, Economic Development Officer with Clearwater County, says the Alliance is an informal partnership between 11 municipalities, with VisitCentralAlberta.com to be a sort of one-stop shop for all of your tourism information needs.
Pratt says the Alliance formed three and a half to four years ago and since then has been working on projects of mutual interest among partner municipalities.
“We came out with a Destination Marketing Plan two years ago in early 2016 that really highlighted a lot of things that all the areas as a group or individually can be working on,” explains Pratt. “2017 was really carrying out those activities.”