Innisfail’s SunGold Specialty Meats involved in lamb industry merger

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The newly merged entity, North American Lamb Company, will control lamb production and marketing for the group encompassing genetics, breeding, finishing, processing and sales.

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The merger is designed to form a truly Canadian integrated lamb supply chain to provide premium lamb products to domestic and international markets with year-round consistent supply and specification.

Inconsistency has plagued the Canadian sheep and lamb industry for as long as it has existed.

Growing the lamb product demand in a diverse and growing market such as North America requires a consistent and reliable supply of product to allow solid programs to be built with retail and food service partners.

For the first time ever, Canadian retailers and food service companies will be able to get the volume of Canadian lamb they want, when they need it and at the specifications they require.

Consumers will benefit as well from greater availability, consistency and selection of branded lamb products.

(Gary McKinnon)