AP Exclusive: MTV, record label debate ‘Despacito’ video

MTV announced its VMA nominees on July 25. The network said Monday that “Despacito” — the song not the video — will be acknowledged at the VMAs as a nominee in its song of summer category. That category and its nominees will be officially announced the week of Aug. 21.

The label said it hopes MTV will air the video at some point.

“UMLE is surprised and happy to learn that MTV plans to recognize ‘Despacito’ in the VMA’s ‘Song of Summer’ category,” the label said. “We hope the nomination will lead to MTV airing the full video on their main channels.”

MTV did not explain why it has not played “Despacito” on its main channel when asked by the AP. Luis Fonsi and Daddy Yankee’s hit song has become YouTube’s most viewed clip of all-time, surpassing 3 billion views.

“We’re proud to work with MTV to expose new audiences to our artists’ music and we would welcome MTV’s decision to recognize Spanish-language videos on its main channel and the Music Video Awards program,” the label said.

The VMAs will air live on Aug. 27.

MTV, which mainly airs reality shows like “Teen Mom” and “Catfish” throughout the day, rarely plays music videos on its main channel. MTV2, MTV Classic and other spin-offs air videos regularly.

“Despacito” is the rare Spanish track that has become a massive success in the U.S. and around the world. The hit song, which recently became the first video to hit 3 billion views on YouTube, has become the most streamed track of all-time and is spending its 14th week at No.1 on the Billboard Hot 100 chart.

It is the first mostly Spanish song to top the Hot 100 since Los del Rio’s “Macarena” in 1996 and has sold more than 7.7 million tracks based on digital sales, audio streaming and video streaming.

The song, released in January, got a boost when Justin Bieber appeared on its remix, helping it soar from the Top 40 to the Top 10, and later No.1. The remix version does not have an official video.

“Despacito” missed out on VMA nominations such as video of the year, best collaboration, best editing and other more. In an interview with the AP, Fonsi said he didn’t notice the video wasn’t nominated for the VMAs and he’s happy with the song’s massive success.

“Awards are very important but what bigger award (is there) than having the most watched video in the world in history? It doesn’t really get any bigger than that,” Fonsi said, referring to the song’s YouTube record. “Hopefully it’ll win some awards down the line, down the road, but I think I got the biggest one so far, straight from the people.”

Nominees for the top VMA prize, video of the year, include Kendrick Lamar’s “Humble,” Bruno Mars’ “24K Magic,” the Weeknd’s “Reminder,” Alessia Cara’s “Scars to Your Beautiful,” and DJ Khaled and Rihanna’s “Wild Thoughts,” which was released in June, a month before MTV announced its nominees.

The 2017 VMAs will air live from the Forum in Inglewood, California. Lamar is the top nominee with eight, while the Weeknd and Katy Perry — who is hosting the show — each earned five nominations.

Mesfin Fekadu, The Associated Press

by Canadian Press

AP Exclusive: MTV, record label debate ‘Despacito’ video

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