The Mustard Seed announces new initiative to replace CNOY

After parting ways with Coldest Night of the Year (CNOY), The Mustard Seed in Red Deer has announced Move with The Seed – the organization’s newest fundraiser for anyone who likes to move.

Residents are encouraged to sign up for a movement-based activity to complete between March 1 and May 31, 2023, while family and friends sponsor and donate to the cause. Each participant can sign up to walk, run, bike, swim, or do any activity for a distance calculated based on the average number of kilometers a person experiencing homelessness travels per day.

“An individual who is experiencing homelessness walks an average of 20 kilometres a day. We wanted to create an opportunity that will give participants a sense of awareness about one aspect of the harsh realities some of our clients face daily while empowering them to do what they can to make an impact in the lives of our vulnerable community,” expressed Rowena Browne, Chief Development Officer at The Mustard Seed.

“We like the idea of ‘Move’ because it’s inclusive so more people can participate through their favorite sport or activity. It’s a win-win, says Browne, people can engage in a healthy activity while fundraising for a great cause!”