(Peter Michaels)

By rdnewsNOW staff

Stabilize Program’s Adapt and Innovate stream

More provincial support for Alberta’s live events sector

Jun 18, 2021 | 12:41 PM

The provincial government says it is investing $13 million in the Stabilize Program to help Alberta non-profit arts and culture organizations recover from the COVID-19 pandemic.

The province says in a release that one-time grant funding through the Stabilize Program’s Adapt and Innovate stream will empower arts and culture non-profits to rebuild, reopen and offer live experiences.

“Live events are critical to our quality of life and our province’s economic recovery. As Alberta reopens, we are enabling non-profit organizations to develop creative solutions that will support their long-term sustainability and help them get back to hosting the live events Albertans are craving,” said Leela Sharon Aheer, Minister of Culture, Multiculturalism and Status of Women.

The Adapt and Innovate funding allocates $10 million to support non-profit organizations that are the primary organizers of a live experience event or that own and/or operate a live experience venue. Eligibility includes non-profits that organize arts, cultural, festival or sporting live experience events. Eligibility also includes non-profit owners and/or operators of community halls, cultural centres and museums, along with sport, arts, cultural and agricultural society venues.

Non-profit organizations may use Adapt and Innovate stream funds for projects to better allow them to resume in-person live experiences. Projects could include developing new funding, operating or event models. Non-profits can also use funding for projects to build their digital capability, such as new systems for online bookings, virtual queuing, reserved seating or simultaneous online and in-person performances.

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Qualifying organizations will be eligible for a grant of up to $75,000. The province says priority will go to smaller organizations and to organizations whose events are produced in Alberta.

The deadline to apply is July 29.

This second phase of Stabilize Program funding also includes $3 million in matching funding allocated to non-profits that host live experiences or own and/or operate live experience venues. The government will approve and match donations dollar-for-dollar on a first-come, first-served basis until the $3 million is allocated.