Moving forward to make Red Deer a top tourism destination
Red Deer has hosted a long list of major sports tourism events over the past decade. But a new collaboration aims to go above and beyond that to make Red Deer a top destination.
The ‘Tourism Joint Venture’ between The City of Red Deer and Tourism Red Deer focuses on the “visitor experience” in outlining desired tourism outcomes, role clarity, and reporting between the two organizations through 2022.
A Major Event Strategy and Bid Committee are in the works as part of the collaboration, but Tara Lodewyk, The City’s Director of Planning Services says there’s more to it.
“The other piece relates to some of those tourism ‘non-event’ things that we need to focus on such as creating visitor experiences within Red Deer and within the region,” she explained. “There were three focus areas identified which were culture, outdoor recreation, and culinary. So that’s where we will focus in addition to the events piece.”