Gung-ho culture at tour agency Warmbier used on N.Korea trip
BEIJING — Beer-soaked “booze cruises” down North Korea’s Taedong River. Scuba diving trips off the country’s eastern coast. Saint Patrick’s Day pub crawls in Pyongyang featuring drinking games with cheery locals.
Since 2008, the Young Pioneer Tours agency built up a business attracting young travellers with a competitively priced catalogue of exotic-sounding, hard-partying adventures in one of the world’s most isolated countries.
But the death on Monday of 22-year-old American student Otto Warmbier, who was arrested during a Young Pioneer tour to North Korea in late 2015 and fell into a coma while in detention, has renewed questions about whether the company was adequately prepared for its trips into the hard-line communist state.
Although many details of Warmbier’s fateful trip are unknown, interviews with past Young Pioneer customers or those who have crossed paths with the tour operator describe a company with lapses in organization, a gung-ho drinking culture and a cavalier attitude that has long troubled industry peers and North Korea watchers.


