3×3 basketball a slam dunk in Edmonton
World-class basketball returns to Alberta with Hoop City 3×3, Canada’s largest 3×3 basketball event, taking place in Edmonton July 5-7.
Provincial officials say Hoop City 3×3 is returning to Edmonton this week, reinforcing Alberta’s reputation as a premier destination for major sport events and sports fans from around the world. Throughout the three-day event, fans can watch the world’s top teams compete in the men’s and women’s FIBA 3×3 games at the athletes’ final stop before the 2024 Olympics in Paris. In addition to watching the pros compete, fans can take part in the action by participating in Hoop City’s community tournament.
According to the Alberta government, the event in Edmonton’s Ice District is expected to inject up to $4.3 million into the city’s economy by supporting jobs, increasing accommodation bookings and boosting activity at local businesses. Government officials note that Hoop City also provides an opportunity to showcase Edmonton’s vibrant downtown core to the four million viewers anticipated worldwide. Alberta’s government says it is providing $265,000 in funding to support the planning, staging and delivery of the event.
“As a former basketball player and lifelong fan of the sport, I’m thrilled to welcome this tournament to our province once again,” says Joseph Schow, Minister of Tourism and Sport. “Three-on-three basketball is one of the most exciting and dynamic formats in basketball today. Its fast pace and high energy make it captivating to watch. Edmonton’s warm hospitality and vibrant Ice District will provide the perfect send-off for these athletes before they head to Paris.”