A poster from CASASC's Only Yes Means Yes campaign.

By Josh Hall (Twitter: @Vancan19)

brave noise

Troubled Monk brews new ale and code of conduct to stamp out workplace discrimination

Nov 6, 2021 | 5:13 PM

A new brew at Troubled Monk is in support of a global message that harassment and discrimination in the workplace, specifically in the brewing industry, is unacceptable.

‘Brave Noise’ is a collaborative effort with a big goal: a safe and discrimination-free beer industry.

Brave Noise was born out of a movement that started earlier this year, when numerous women working in the beer industry — in Canada and the U.S. — brought to light their experiences with sexism, misogyny and violence.

The creators of Brave Noise note that this evolved into the BEVOLUTION, and now the special brew to honour those who’ve spoken out about gender discrimination, racism, sexual assault, and harassment; and to bring further awareness to the issues that women, BIPOC, and LGBTQIA+ individuals face in the craft beer business.

Any brewer who signs on is eligible to receive the recipe as long as they can show they’ve created a workplace code of conduct, and published it in their store for staff and customers to see.

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The other requirement is that brewery make a donation to a relevant charitable or non-profit organization.

In this case, Troubled Monk is donating partial proceeds from the sale of Brave Noise Pale Ale to the Central Alberta Sexual Assault Support Centre’s (CASASC) Only Yes Means Yes campaign.

(Supplied)

“The OYMY campaign challenges our consent conversations by reinforcing that our bodies are always conveying a lack of consent (always saying ‘no’) and that consent can only happen when a person actively and consciously says ‘yes’ and gives or shows their consent,” CASASC says in a release.

“Consent is an important concept in sexual violence prevention. Speaking positively about consent can change our community for the better. OYMY focuses on what positive consent can sound and look like as a way to promote healthy relationships and increase a greater sense of consent culture.”

Over the summer, CASASC took the OYMY campaign to 19 different communities in central Alberta for in-person conversations with organizations and businesses, and continues to spread the message.

Brave Noise Pale Ale is available now.