Health Canada ‘concerned’ by cannabis companies sponsoring music events
OTTAWA — Health Canada said Friday it’s prepared to crack down on licensed medical marijuana producers who are sponsoring music festivals and other events.
The federal department said it’s “concerned” about some companies that have engaged in corporate sponsorships and other promotional activities that go against the Cannabis Act.
It said the government has made it “abundantly clear” what isn’t permitted under the laws, such as marketing to young people.
Health Canada issued a statement noting that cannabis companies have been dabbling in various forms of marketing that raise red flags, although it highlighted music festivals as a particular point of concern.