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(Tourism Red Deer/ supplied)
Highway 2 More!

Tourism Red Deer launches new campaign encouraging travellers to visit

Apr 15, 2025 | 12:16 PM

Tourism Red Deer has launched a new campaign in hopes of bringing more travellers into the community.

The new initiative, “Highway 2 More!” is designed to highlight and showcase what Red Deer has to offer beyond the highway.

It focuses on the community’s unique attractions such as a mix of outdoor adventures, cultural experiences, local eats, and a welcoming community.

“‘Highway 2 More!’ is all about shining a spotlight on the hidden gems that make our region a destination worth exploring,” said Jesse Smith, CEO of Tourism Red Deer. “From scenic trails and authentic agritourism to exciting events and one-of-a-kind adventures, we want travelers to see that Red Deer isn’t just a stop along the highway — it’s a place where unforgettable experiences and lasting memories begin.”