
Leonard Asper excited to own Honey Badgers after long considering buying a pro team
TORONTO — Leonard Asper channels former New York Jets head coach Herm Edwards when listing his goals as the new owner of the Brampton Honey Badgers.
“You play to win the game,” said Asper in a phone interview. “So No. 1, I want to win. The goal is to win.”
Asper was announced as the new owner of the Honey Badgers by the Canadian Elite Basketball League on Tuesday. Asper is a lawyer, entrepreneur and the chief executive officer of Anthem Sports & Entertainment, a Toronto-based media company that owns several cable channels in Canada and the United States, as well as a pair of combat sport promotions.
“Sports is a good place to invest,” said Asper. “It’s a growth industry, mostly because of digital technology because a sports team today is a media company, it’s intellectual property, and a multi-headed beast for revenue streams.