MADD’s annual Project Red Ribbon campaign in full swing
The annual Project Red Ribbon campaign put on by Mother’s Against Drunk Driving (MADD) is officially underway.
The initiative, which runs from Nov. 1 until the first Monday of the new year, is a yearly awareness campaign to promote sober driving during the holiday season.
During that time, MADD Canada chapters will hand out millions of red ribbons to Canadians to display on their key chains, jackets, etc.
President of the MADD Red Deer & District Chapter Joan McIntyre said ribbons are available at the Central Alberta Crime Prevention Centre year round.