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By Christian Oldale

Alberta, BC sign agreement to boost wine sales

Jul 16, 2024 | 11:35 AM

A memorandum of understanding (MOU) has been signed between Alberta and British Columbia that will make it easier for Albertans to buy wine from B.C. wineries.

The MOU will establish a working group between the two provinces focused on facilitating access to B.C. wines electronically. The province says the collaboration will give even more selection to Albertans at liquor stores, and boost sales for the B.C. wineries.

As part of the deal, B.C. residents will also be able to directly order Alberta wine, supporting the growth of Alberta’s wine industry.

Dale Nally, Minister of Service Alberta and Red Tape Reduction said, “We’re proud to be able to provide more choices for consumers of B.C. wines, but we are also proud to be leaders in improved provincial trade. We expect this arrangement to be a springboard that helps expand the trade of liquor and other products between our provinces.”

The agreement follows discussions from Alberta and B.C. officials to resolve tax issues resulting from suppliers shipping directly to customers. All direct wine shipments were shut down during that time.

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The MOU will last for one year, followed by an evaluation and review period by both governments.