Canadian Blood Services rallies locals to shine a light on need for donors in new campaign
Canadian Blood Services is shining a light on the need for more than 100,000 new blood and plasma donors to meet ongoing patient needs with a new campaign.
The organization says they have launched the ‘Shine a Light’ campaign this week to put a spotlight on the challenges they are facing as a result of a declining donor base. They say it is a mobilization call to people across Canada to join them in strengthening “Canada’s Lifeline”.
“We know from market research that the main reason people don’t donate is because they feel no one has ever asked them to,” said Ron Vezina, Canadian Blood Services’ Vice-President of Public Affairs. “That’s why we’re shining a light on this situation and calling on those who haven’t donated before to make that appointment – whether it is today, next week, or as soon as you can. You never know when someone in your life may need blood products. Your community needs you to begin donating on a regular basis.”
The campaign is scheduled to run for six weeks with activities coast-to-coast culminating on World Blood Donor Day on June 14, lighting up more than 60 landmarks across the country.


