Alberta Beverage Container Recycling Corporation launches awareness campaign
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Kicking off the start of Waste Reduction Week in Canada, officials with Alberta Beverage Container Recycling Corporation (ABCRC or the Corporation) have announced the launch of a new awareness campaign, targeting Albertans of all ages with the intent of highlighting ABCRC’s critical role in the Albertan recycling ecosystem.
A not-for-profit first established in 1995, ABCRC says it has been the environmental steward for the responsible recycling of non-refillable beverage containers in the province, successfully diverting over 2 billion beverage containers annually from Alberta landfills. ABCRC says it is the steward for beverage manufacturers in Alberta to collect, transport, process and ensure an effective end of life, preferably one that feeds a circular economy, for beverage containers.
ABCRC says it is embarking on this awareness campaign to step out from behind the scenes, introduce themselves to Albertans and ensure consumers understand the important role the Corporation plays in keeping Alberta beautiful. Officials say this campaign will see a combination of traditional media relations efforts combined with digital marketing and a multi-channel advertising campaign to help raise awareness for ABCRC and its work.
“We could not be more excited to be sharing our story with Albertans,” said Guy West, President and CEO, ABCRC. “With potential changes to recycling coming to the province in the coming years with a new Extended Producer Responsibility regulation being announced earlier this month by the government, we thought it was past time that we introduce ourselves to consumers and explain the role that we have played for over 25 years, on behalf of beverage manufacturers, in ensuring beverage containers are recycled and don’t end up in Albertan landfills.”
