Olds College of Agriculture & Technology new brand and logo (Supplied)

By rdnewsNOW Staff

Breaking New Ground

New brand unveiled for Olds College of Agriculture & Technology

Sep 7, 2022 | 10:34 AM

Olds College has unveiled their new brand as “Olds College of Agriculture & Technology”

With the slogans of “Activating. Real. Purposeful.” and “Breaking New Ground”, the technical institution aims to offer industry demand-driven programming with an intensive focus on agriculture and technology.

Officials say the new brand captivates the work the College does to drive innovation in agriculture.

“At Olds College of Agriculture & Technology, agriculture is not just a standalone program offered by a single faculty of a giant comprehensive institution — it’s part of every school on our campus and it defines our campus environment. Agriculture is how we started; it’s core to who we are today and how we make our mark; and it’s our future because it’s our single greatest opportunity to shape the world in meaningful ways,” said the institution in a release.

After months of consultation with the campus community, the College states they received the feedback that the institution provides a unique student experience by creating advanced learning environments to connect with real world opportunities and businesses on a community-focused campus.

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Officials say the College uses applied research and experience-based learning to help find answers to some of the world’s largest issues faced today and to build a workforce for the future.

“The ag sector is poised to undertake a dramatic evolution that will foster innovation and technology, and create economic and employment opportunities at a pace that was hard to imagine just a few short years ago,” said Patrick Machacek, Vice-President of Development and Strategy. “Olds College of Agriculture & Technology is positioned to lead at the forefront of this emerging ag revolution. We are shaping the hearts and minds of a new generation of learners, employers, and partners; and our new brand beautifully captures the essence of who we are and our promise to Canada’s ag sector.”

The new name is paired with a new visual identity and logo that, the College says, signals the strength of their positioning within the educational, agricultural and ag-tech sectors. They explain the shield form is emblematically associated with higher learning institutions. Within the shield form, the field and sky symbolism relates to agriculture. Lastly, they say the logo captures the concept of connection in the interconnectivity of the forms that create the shield.

“Our new brand captures the institution that we have grown into and represents the incredible work that is being done at Olds College of Agriculture & Technology,” said Blayne Meek, Director, Marketing & Communications. “When we started talking to members of the College community, strong themes emerged around the purpose and impact of our organization, along with an intense openness to changing the existing brand framework and logo. All of the themes and insights gathered from our campus consultations were used to create the foundation of our new brand.”