Agri-Trade Equipment Expo 2021 (rdnewsNOW)

By rdnewsNOW Staff

$25,000 cash prizes

November dates announced for 38th Agri-Trade Equipment Expo in Red Deer

Jun 27, 2022 | 5:12 PM

The 38^thAgri-Trade Equipment Expo is set to open at Red Deer’s Westerner Park from November 9 – 11, 2022.

For three days, attendees can explore the newest equipment, technology, innovation and services in the global agriculture industry.

At the Expo, officials say innovation is defined as “the development of new ideas that meet evolving requirements or market needs”. They say it differs from ‘invention’ in that innovation refers to the use of a better, and as a result, novel idea or method.

“Each year Agri-Trade is pleased to host our Ag Innovations Competition and we are amazed by the ingenuity and creativity of manufacturers and marketers of agricultural products year after year,” representatives said in a release. “This year will mark the 14^th year of the Ag Innovations program and we cannot wait to see what our resilient Agriculture industry brings to the table to compete this year. Agriculture has progressed by leaps and bounds throughout the years. One of the key factors within this progress is the innovation that our industry sees year after year.”

Once again, $25,000 in cash prizes will be awarded at the Expo this year with five finalists going head-to-head on stage to compete for the $20,000 grand prize.

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“Our Ag Innovation Competition focuses on solutions that have the potential to improve the lives of farmers and ranchers. We are excited for the top five companies to compete for top honors and the grand prizes of $25,000,” said Agri-Trade Events Manager Krissy Fiddler.

Using a perfect pitch style format, each finalist will be given five minutes to present to a panel of judges for the $20,000 grand prize cash award. Producers will help select the winner of the “Farmers Choice Award” for a $5,000 cash prize.

“This year once again the committee will have a difficult job in selecting only five finalists from all of the applicants,” said Craig Shaw, Ag Innovations Committee Chair. “The technology is diversifying every year, and the ideas keep getting better. With elevating the program this gives the top five applicants an opportunity to make the perfect pitch to a whole audience of qualified buyers.”

The application process is now open for 2022 to all agricultural sectors around the world with a deadline of August 15, 2022.

“If you know of a new product that can help the bottom line for a producer, we want to hear about it,” officials said in a statement.