ATB re-commits as CFR title sponsor through 2024
ATB Financial has renewed its agreement to be the title sponsor for Canadian Finals Rodeo (CFR).
Its deal with the event is for three years, through 2024.
“We are proud to play an integral role in continuing to build upon the storied history of the CFR in Red Deer,” says ATB President and CEO Curtis Stange. “This event brings Albertans together to celebrate our unique rodeo culture while driving economic activity to the region.”
Headed towards its fourth edition with Red Deer as host, CFR has attracted more than 110,000 attendees and $30 million in economic spinoff, with several more years to come since moving from its longtime home in Edmonton.