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‘audience first’ strategy

Pattison Media partners with Everything Podcasts to expand its digital offerings

Jun 22, 2021 | 11:44 AM

KAMLOOPS, BC – Pattison Media is pleased to announce its partial acquisition of Everything Podcasts, creators of original custom podcasts featuring compelling story telling and world-class production.

Everything Podcasts is the brainchild of Jennifer Smith, a recipient of the Canadian Women Entrepreneur of the Year Award from University of Toronto, Rotman School of Management. She and her team bring decades of experience in content development for TV and Audio, Podcast Production, Digital Marketing and Media Buying. They have mastered what it means to bring an ‘audience first’ strategy to a brand: creating and producing content that is relevant and engaging to an audience.

‘With the extensive growth of podcasting, this was a natural step for us as we look to expand our digital components as a full-service media business.’ stated Rod Schween, President of Pattison Media. ‘CEO, Jennifer Smith, and her team bring their expertise in powerful storytelling to the audience in a way that captures attention and lifts brands in a meaningful and memorable way.’

Jennifer Smith, CEO, states, “Everything Podcasts shares the same philosophies, vision, and commitment to high standards of integrity and service that have made Pattison Media a trusted leader across the broadcast and media landscape. This partial acquisition by Pattison Media, will provide significant, enhanced resources and skill sets to both groups and will allow Pattison to continue growing their multi-platform solutions. This also represents the culmination of a long-standing professional relationship I’ve enjoyed with Pattison Media within the media and broadcast industry, and I’m so glad we’ve now entered into this expanded partnership. We look forward to continuing working closely with this respected industry leader.”