By Dwayne McLaughlin and Josh Hall

goal of $50,000

Big Brothers Big Sisters launches ‘Small Act BIG Impact’ campaign

Mar 27, 2021 | 11:35 AM

Big Brothers Big Sisters of Red Deer and District has come up with an alternative to the recently cancelled BIG Pursuit.

In partnership with BIG 105 and Servus Credit Union, the organization has launched the ‘Small Act BIG Impact’ campaign.

The initiative involves online crowdfunding through April 30 with a fundraising goal of $50,000. Servus will be matching donations up to $20,000.

“We’re extremely proud of our long-standing relationship with Big Brothers Big Sisters of Red Deer & Area and it only makes sense for us to step up and help them more at a time like this,” explained Rob Stryker, VP Corporate Services, Servus. “We know that children have experienced a lot of challenges throughout the pandemic, and mentorship through this program is perhaps even more important than ever.”

Donations may be made by visiting YouthHQ.ca or give.charityvillage.com/bbbsreddeer. Donations can also be made by mail or dropped off directly at Youth HQ (4633 49 Street, Red Deer, AB T4N1T4).

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Youth HQ and BBBS of Red Deer and District currently have a waitlist of 60 kids who are seeking a caring mentor. There are 279 current matches.

The mentorship program seems to ensure children and youth are connected with mentors who can cultivate authentic, caring relationships which support a child achieving their full potential.

“These challenging times have dramatically impacted the agency’s ability to fundraise in support of the children and families we serve,” says John Johnston, Community Engagement Manager, Youth HQ. “Big Brothers Big Sisters are adapting to these present circumstances by supporting existing matches in maintaining connections with their mentees, and by expanding efforts to recruit additional adult mentors. We need your help. Our funds are not adequate to meet the present need.”

If interested in becoming a mentor or for more information about the campaign, visit YouthHQ.ca.