Bower Place donates over $20,000 to Central Alberta Child Advocacy Centre
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In a year unlike any other, Bower Place pulled together to raise over $20,000 for its charity of choice for 2020 – the Central Alberta Child Advocacy Centre.
“We are thrilled that we were able to provide the Central Alberta Child Advocacy Centre with an outlet to garner funds, especially during such an uncertain and tumultuous year,” said Adwoa Obrenu-Yamoah, Bower Place Manager, Marketing. “Also, a special thank you to Jen and all the volunteers who helped make our event and programming initiatives successful.”
To fundraise this year, Bower Place created a special space for the CACAC, the “Inside Story: Pop-Up,” that not only allowed them to have fundraising items but also to share their story to all who visited – generating significant awareness in the community of Central Alberta around the issue of child abuse.
Bower Place also partnered with local shops to create two “kits” for sale and held a successful virtual “Girls Night In” craft/fashion event correlated to the sold-out boxes. This was also the first year Bower Place had gone without holiday gift-wrapping, but the team instead created something new, selling “Bower Elves” in the pop-up with 100 per cent of the proceeds donated to the CACAC.
