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Local shopping initiative helping Red Deer Christmas Bureau
Local businesses are banding together this holiday season to help promote shopping close to home while at the same time raising money for the Red Deer Christmas Bureau.
#BetterTogether was created to help encourage Central Albertans to redirect their holiday spending into their local economy while raising money for those most in-need in our community.
Angela Hall, owner and operator of Meadow Farm Florals who spear-headed the initiative, says driving to her favourite local coffee shop two months ago only to find it boarded up triggered her to do something about the circumstances many in our community are facing.
“I don’t know their story intimately, as I am new to the area, but what I do know, is that with those boarded-up windows, came the loss of a dream for a family just like my own,” she explains. “I made a sincere effort to design the initiative in such a way that would push it into the ‘win-win’ category. I did not ask a single business to get involved. They were all motivated to participate entirely of their own volition and I think that was a huge key to the success we are seeing.”