By rdnewsNOW staff

Red Deer-based company

Peavey Industries converting its Ontario stores to single brand

Sep 1, 2020 | 3:07 PM

Red Deer-based Peavey Industries LP has announced the repositioning of its two flagship retail banners into one, with the conversion of TSC Stores, located solely in Ontario, into Peavey Mart stores.

Company officials say converting TSC Stores to Peavey Mart stores fortifies its commitment to their loyal customers.

The conversion is expected to be finalized in February.

“We are eager to move forward with this conversion, strengthening our corporate brand while further streamlining our internal processes,” says Doug Anderson, President and CEO of Peavey Industries LP. “Peavey Industries first purchased controlling interest in 2016, and later fully acquired TSC Stores LP at the end of 2017. Throughout this course, a vision was formed to create a focused, delineated organization – a ‘company of one’. Having recently achieved this with the completed integration of our programs, departments, services, operating systems, and ongoing product alignment, it makes sense for our next action to be the combining of these two major retail entities into a single national brand.”

Combining the two banners will create a total of 89 Peavey Mart stores across the country.

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“With a single, recognized and undiluted brand, our messaging can be refined, increasing our ability to reach, communicate and engage effectively with our customers on a more profound level across all mediums we employ – flyers, online, social media, radio as well as other proven channels,” says Jest Sidloski, VP Marketing, Customer Experience and eCommerce.