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2020 Heroes campaign

Lowe’s Canada supporting Habitat for Humanity, Outreach Centre throughout September

Aug 31, 2020 | 2:38 PM

Lowe’s Canada will be kicking off its 2020 Heroes campaign on Sept. 1.

Each fall, as part of this campaign, Lowe’s, RONA, and Reno-Depot corporate stores collect in-store donations to help a non-profit organization or a public school in their community fulfil its mission or carry out a specific project. At the end of the campaign, Lowe’s Canada matches 50% of the funds raised by stores, up to $2,000 per store.

This year, for the very first time, four distribution centres as well as 47 stores owned by dealers affiliated to the RONA banner will take part in this initiative, bringing the number of participating locations to 287, coast to coast. In total, more than 235 organizations will benefit from this latest edition of the Lowe’s Canada Heroes campaign, including two organizations from the Red Deer Area – Habitat for Humanity (Lowe’s) and the Outreach Centre (Rona).

“This year, more than ever, we have seen the tremendous impact that neighbourly gestures and community support can have,” said Jean-Sébastien Lamoureux, Senior Vice-President, Public Affairs, Asset Protection and Sustainable Development at Lowe’s Canada. “As several families across the country have been hit hard over the past few months, this annual campaign created to give directly back to the communities that welcome our stores takes on a whole new meaning. We are proud to see our teams in the field joining forces to support organizations whose programs and concrete actions make them true heroes in our communities.”