New Olds College brew shares ingredients’ story ‘from field to glass’
Olds College Brewery has announced the launch of Barley Trail, the College’s first traceable beer using blockchain technology and barley grown on the Olds College Smart Farm.
The project, aptly named Field to Glass, was a collaborative effort between Decisive Farming, Grain Discovery, Red Shed Malting and the Olds College Smart Farm.
Consumers can scan the QR code found on every can to learn about the complete journey the ingredients took from the field into their glass.
“Through the use of Decisive Farmings farm management technology — My Farm Manager and Croptivity — the entire process was monitored and recorded,” said Brianna Gratton, SmartAg Techgromist, Olds College. “This software was used by the Smart Farm team to track and record the process of growing barley from seeding, to processing at Red Shed Malting, to the final product being brewed and packaged at the on-campus Olds College Brewery.”