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“Champions of Agriculture”

Alberta announces advisory panel for agriculture industry

May 5, 2020 | 1:40 PM

It’s another war room, of sorts, this time aimed at sticking up for Alberta’s second largest industry.

Agriculture and Forestry Minister Devin Dreeshen announced on Tuesday the 10 people who make up the provincial government’s industry advisory committee to act as “Champions of Agriculture.”

In a release, the province says the group will meet regularly and provide Agriculture and Forestry with “strategic advice and recommendations on emerging issues and priorities related to consumer confidence, and work to debunk myths in the agriculture industry.”

The global COVID-19 health pandemic and international market and trade challenges are among the reasons cited for the creation of the panel.

“Alberta has a hard-earned reputation around the world for healthy, safe and reliable agriculture products. Our agriculture industry is well placed to meet the growing demand and compete with constant innovation,” says Dreeshen. “These Champions of Agriculture will help break down myths and misunderstandings of our sustainable agriculture practices and highlight how Alberta leads on a global stage to feed people around the world.”

Members of the Agriculture Industry Advisory Committee include:

• Jill Harvie – committee co-chair and owner/operator of Harvie Ranching
• Nichole Neubauer – committee co-chair and owner/operator of Neubauer Farms
• Allison Ammeter – chair, Plant Protein Alliance of Alberta, and farmer
• David Collwell – president and CEO, JBS Foods Canada
• Jeff Fitzpatrick-Stilwell – sustainability and agriculture lead, McDonald’s Canada
• Bob Lowe – president, Canadian Cattlemen’s Association
• Jean-Marc Ruest – senior vice-president, Corporate Affairs and General Counsel, Richardson
International Limited
• John Simpson – chair, CANA group of companies and owner/operator of Simpson Ranching
• Baljit Singh – dean, Faculty of Veterinary Medicine, University of Calgary
• Gary Stanford – grain farmer and past-chair, Alberta Wheat Commission

The province says news and success stories will be shared on the Champions of Agriculture and Forests website.

Alberta’s agriculture industry employs more than 75,000 people and generates more than $11.6 billion in annual export sales.