By Troy Gillard

community identity

Blackfalds AJHL team unveils name and logo

Apr 23, 2020 | 1:38 PM

The new Junior A hockey team in Blackfalds is going with a familiar name.

Team management and the Alberta Junior Hockey League (AJHL) announced on Thursday that the team will known as the Blackfalds Bulldogs when they begin play in the league in 2021-22.

“We selected ‘Bulldogs’ because there is already an established familiarity with the Town of Blackfalds and their Minor Hockey Association,” said team owner Doug Quinn. “It was less about a lack of imagination and more about wanting to be part of an established team and its community. We look forward to bringing an exciting and entertaining AJHL team to Blackfalds.”

The name and logo were originally to be revealed in a ceremony on April 4, but due to COVID-19 the event had to be cancelled. A public reveal of the jersey will be announced at a later date.

The jersey colours will be a mix of grey, black and white. “Grey represents strength and control, while white represents new beginnings and balance, and black represents power and intensity.”

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The Bulldogs have also launched a new team website on the AJHL Network (blackfaldsbulldogs.ca).