New website launched for businesses & organizations open during pandemic
A new website and marketing campaign have been launched to help promote businesses and organizations across Western Canada who’ve adjusted the way they normally operate to remain open-for-business during the COVID-19 pandemic.
thingsthatareopen.com, created by Edmonton-based Lift Interactive Inc., aims to enhance the exposure of these businesses and organizations. It features a directory and good-news-stories to communicate the innovative ways businesses and organizations are serving their patrons, while respecting government guidelines and mandates regarding social distancing and sanitation.
“As a digital agency, we know that businesses – large and small – are struggling to communicate their changing responses to this crisis,” explains Micah Slavens, Principal of Lift Interactive Inc. “Marketing budgets are tighter than ever. Our idea was to create a strong, unified message and a central source of information that would benefit the whole community and highlight the ways our clients and other businesses are pushing through this adversity.”
Businesses can register, free-of-charge, on the thingsthatareopen.com directory. Listings feature the business name, location and updated operational hours (if applicable), and the new and creative ways they’re serving their customers.