Chadwick Boseman, Kelly Clarkson, more help hype STX Films
LAS VEGAS — Blockbusters are a clear favourite among the audience of theatre owners and distributors at the CinemaCon trade convention for a simple reason: They’re the ones that make the most money. But this year, the show kicked off Tuesday morning with a presentation from a different type of studio: STX Films, which proudly touts a slate of mid-budget, star-driven tent pole alternatives to fill what they see as a gap in theatres.
One star who made the trip out to Las Vegas was “Black Panther” star Chadwick Boseman, who, in addition to being in what is going to be perhaps the biggest film of the year, “Avengers: Endgame,” is also starring in STX’s “21 Bridges,” a crime thriller about an NYPD detective looking for a second chance. It hits theatres July 12.
“I could tell it was going to be a ride,” Boseman said. “And at the same time it took me back to my theatre days where you have the faced-paced language, like David Mamet, that New York feel.”