Ralston: Help shape RDC’s future name and brand
At Red Deer College, things are in full swing as we undertake extensive behind-the-scenes work to transition to a university. But while this is happening, we are also looking to reach out and connect with community members from across central Alberta.
Your feedback is a very important part of our journey to become a university. Our communities helped us before, when we were asking for the Government’s approval to achieve university status, and now we would love to get your help again as we look to envision the new name and new brand for our university.
Renaming and rebranding is an in-depth, multi-faceted process, and David Roberts, RDC’s Director of Marketing & Communications, is providing integral leadership for this project. We have also engaged the collaborative expertise of a brand strategy and research firm, Stormy Lake Consulting, along with a marketing agency, Will, to help guide our work.
Right now, we’re at the first stage of this process, which means we are looking for community feedback. Throughout November and early December, we are hosting seven community sessions where we invite people to have a voice in our university journey. People from across central Alberta are welcome, whether you are a student, potential student, parent, alumni, community member, partner or a faculty or staff member at RDC.