Familiarization Tour hopes to draw new tourists to Sylvan Lake

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“The initial reaction was for sure we’d love to promote our community to corporate travel agents. There are many new migrants to Alberta over the past 10 years that don’t even know where Sylvan Lake is,” said Kurz.

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One of the amenities that will be seen during the weekend is the NexSource Centre which is set to be an integral part of the Sylvan Lake community. Kurz said the suggestion to the travel agents will be for events that can be held at the NexSource Centre including corporate retreats, training sessions and workshops, trade shows, curling bonspiels, hockey tournaments and even weddings.

This weekend is a busy one for the Town of Sylvan Lake with the hosting of 1913 Days, but Kurz said that is a positive thing.

“The travel agents will have exposure to the street festival, food trucks, and the parade which has a large cultural component to it this year.”

The itinerary for the travel agents includes both rain and shine options and Kurz said this was an imperative part to the planning process to ensure as many sites get seen in the two day plan.

Hosting travel agents within the Town has many advantages over simply sending information packets.

“They get a first-hand view and trial of the community as well as its amenities and available activities,” said Kurz.

The Town is partnering with the Sylvan Lake Chamber of Commerce on this initiative as well as the development of their Festival and Event Strategy.