Amazon’s Prime Day runs into snags swiftly
NEW YORK — Amazon’s website ran into some snags quickly Monday on its much-hyped Prime Day, an embarrassment for the tech company on the shopping holiday it created.
Shoppers clicking on many Prime Day links got only an abashed-looking dog with the words, “Uh-oh. Something went wrong on our end.” Many took to social media to complain that they couldn’t order items.
It wasn’t clear how widespread the outage was on one of Amazon’s busiest days of the year, but the hiccups could surely mute sales and send shoppers elsewhere. A company spokesman didn’t immediately respond to an email.
Amazon, which recently announced that Prime membership would be getting more expensive, was hoping to lure in shoppers by focusing on new products and having Whole Foods be part of the process.