Businesses not happy about ‘restrictive’ change to sign bylaw
Local businesses are concerned about the timing of a decision made this week by Red Deer city council.
Council voted 5-2 Tuesday in favour of imposing tighter sign restrictions, including on the distance between portable signs which sit outside storefronts.
The new mandatory distance between portable signs is 100 metres, or as Marty Curtis with Red Deer’s Magnet Signs noted during the public hearing, nearly the length of a football field.
“It’s probably the most cost-effective form of advertising buisinesses can get,” he said. “This is especially critical to mom and pop shops who can’t afford billboards, they can’t afford radio, television, and even newspaper can be prohibitive compared to the cost of a sign like ours.”
Curtis also commented on the state of the economy, saying it remains a tough go for businesses right now.